Lambert

Start a Project
Our Process

From idea
to launch.

Six deliberate steps. No black boxes, no long silences — you see the work as it happens and you approve it before it moves forward.

01

Discover

Week 1

Understand the business, the audience, the goals, the challenges, and where the real opportunity is.

  • Stakeholder conversation about goals and constraints
  • Review of current site, analytics, and competitors
  • Agreement on what success looks like
What we need from you
Context on your business and what’s not working
What you get
A written summary of the problem we’re solving

02

Strategize

Week 1–2

Develop the structure, content hierarchy, functionality, and the overall digital strategy that ties them together.
  • Information architecture and page inventory
  • Conversion path mapped end to end
  • Platform recommendation with trade-offs stated
What we need from you
Feedback on structure and priorities
What you get
Sitemap, scope document, and fixed estimate

03

Design

Week 2–4

Create the visual language, user experience, layouts, and interactive components — reviewed with you at each stage.
  • Visual direction agreed before full designs
  • Key page layouts designed in detail
  • Mobile and desktop reviewed together
What we need from you
Feedback at two review points
What you get
Full page designs and interactive components

04

Develop

Week 4–7

Turn the approved design into a fast, responsive, functional digital experience built on solid foundations.
  • Responsive build across breakpoints
  • Content loaded and structured for search
  • Integrations, forms, and analytics wired up
What we need from you
Final content and any login access needed
What you get
A staging site you can review live

05

Refine

Week 7–8

Test functionality, responsiveness, performance, accessibility, SEO, and usability before anything goes live.
  • Cross-browser and device testing
  • Performance and accessibility passes
  • Pre-launch checklist reviewed with you
What we need from you
Final sign-off
What you get
A tested, launch-ready site

06

Launch + Support

Ongoing

Launch the project — then continue supporting, maintaining, and improving it as your business grows.
  • Go-live with monitoring in place
  • Analytics and Search Console confirmed working
  • Ongoing management available from day one
What we need from you
Nothing — you’re live
What you get
A site that keeps working, and someone to call
How we run projects

Three rules that
keep projects calm.

You always know where things stand

Regular updates and visible progress. If something is going to slip, you hear it from us early — not on the day it was due.

Nothing is built before it's approved

Design is signed off before development. Structure is agreed before design. Each phase has a clear gate.

The scope can change — deliberately

New ideas are welcome. We’ll tell you what each one costs in time and money before you decide, rather than absorbing it silently.
See what we build
Start a Project

Ready to begin
step one?

Discovery is where every project starts, and it’s the cheapest place to find out whether an idea is worth pursuing.
Start a Project
View Our Work

Lambert

Start a Project